Drivers Marketing Manager (Ride-hailing)

TL;DR

Drivers Marketing Manager (Ride-hailing): Implementing localized marketing campaigns to attract, engage, and retain drivers across key LATAM markets with an accent on campaign execution and metric monitoring. Focus on optimizing driver acquisition costs (CAC), managing omni-channel communications, and coordinating on-the-ground activations.

Location: Hybrid in Mexico City, Mexico

Company

hirify.global is a global tech company on a mission to challenge injustice, providing ride-hailing, freight, and financial services across 48 countries.

What you will do

• Implement and monitor driver marketing campaigns across the LATAM region, ensuring alignment with regional strategy.
• Track and report on key performance indicators (KPIs) such as new driver acquisition (CAC), active driver rates, and retention.
• Manage omni-channel communications, including CRM (Push/SMS), social media, and local driver communities.
• Coordinate the logistics of local offline activations and driver events for brand consistency.
• Act as a bridge between local teams and HQ to adapt global guidelines into localized content.
• Conduct market research, competitor analysis, and customer development surveys.

Requirements

• 2–3 years of experience in marketing.
• Solid understanding of digital marketing, brand-building, and CRM/Analytics tools.
• English: B2-C1 proficiency required.
• Must be based in Mexico City for hybrid work.
• Deep understanding of Latin American cultural nuances and driver behavior.
• Proficiency in Excel/Google Sheets for data analysis.

Culture & Benefits

• Access to mentoring, career consulting, and professional learning programs.
• International experience through the Global Talent Exchange Program.
• Company-wide challenges, awards, and sports activities.
• Co-financed language courses and internal speaking clubs.
• Engagement in employee-led social impact and volunteering projects.

Hiring process

• Interviews with Talent Acquisition, Hiring Manager, and the team.
• Final interview.
• Background check and compliance review.