Senior Industry Marketing Manager (Manufacturing)

TL;DR

Senior Industry Marketing Manager (Manufacturing): Driving end-to-end go-to-market strategy for industrial software solutions with an accent on messaging, pipeline generation, and campaign execution. Focus on leveraging AI-native workflows to iterate rapidly, synthesize market intelligence, and lead cross-functional pods across sales and pre-sales.

Location: Must be based in or able to commute to Somerville, MA (Hybrid: 3+ days/week in office)

Salary: $125,000 - $160,000 per year

Company

Tulip is an AI-native software company transforming global manufacturing by providing cutting-edge tools to frontline workers.

What you will do

• Own messaging, positioning, and content strategy for your vertical from end to end.
• Drive sourced and influenced pipeline targets in collaboration with Sales, BDRs, and pre-sales.
• Produce high-quality campaign assets including webinars, ebooks, and landing pages.
• Synthesize market trends and performance data to adjust messaging in real time.
• Design and execute multi-touch, account-level campaigns.
• Utilize AI tools to scale production and testing of marketing assets.

Requirements

• 8-12+ years of experience in go-to-market, strategy, product marketing, or management consulting.
• Deep domain knowledge in technical industrial or life sciences verticals.
• Proven ability to produce compelling narrative and campaign content independently.
• Demonstrable experience replacing parts of your workflow with AI tools.
• Strong analytical skills with the ability to interpret pipeline math and campaign performance.
• Low ego and high accountability mindset.

Culture & Benefits

• Competitive benefits package including Health, Dental, Vision, and 401(k).
• Flexible work schedule and unlimited vacation policy.
• Equity in a high-growth AI unicorn.
• Fitness subsidies and dog-friendly office environment.
• Supportive culture focused on personal well-being and professional impact.