Industry Marketing Manager (AI)

TL;DR

Industry Marketing Manager (AI): Driving go-to-market strategies for technical industrial and life sciences verticals with an accent on end-to-end ownership of narratives, campaigns, and pipeline. Focus on leveraging AI tools to accelerate asset production and optimizing multi-touch account-level campaigns.

Location: Hybrid (Somerville, MA) — Must be in the office 3+ days per week

Salary: $115,000 - $145,000 per year

Company

hirify.global brings modern technology and AI into manufacturing, creating AI-native software that empowers frontline workers in the industrial sector.

What you will do

• Own messaging, positioning, campaigns, and content for your vertical end-to-end.
• Lead go-to-market pods consisting of Sales, BDRs, and pre-sales to achieve pipeline targets.
• Produce high-quality campaign assets including ebooks, webinars, one-pagers, and landing pages.
• Synthesize market trends and performance data to adjust messaging in real-time.
• Design and execute multi-touch, account-level campaigns in partnership with digital and AI engineers.
• Utilize AI tools to produce, test, and iterate on assets and campaigns at high volume.

Requirements

• 5-7+ years of experience in GTM, strategy, product marketing, or management consulting.
• Deep domain knowledge in technical industrial or life sciences verticals.
• Proven ability to produce compelling narratives and campaign briefs independently.
• AI-native practice: must demonstrate replacement of workflow parts with AI tools.
• Strong analytical skills with an understanding of pipeline math and campaign performance.
• Location: Must be based in Somerville, MA for hybrid work (3+ days/week).

Culture & Benefits

• Competitive benefits package including Health, Dental, Vision, and 401(k).
• Company equity and direct impact on product and culture.
• Flexible work schedule and unlimited vacation policy.
• Dog-friendly office and fitness subsidies.
• AI-forward environment with a high-ownership culture.