Brand Storyteller

TL;DR

Brand Storyteller (Content Marketing): Own Tulip’s editorial strategy and content programs that connect thought leadership and sales enablement to pipeline and revenue outcomes, with an accent on AI-assisted editorial workflows and performance measurement. Focus on building end-to-end content operations, partnering across Product Marketing, Demand Gen, Sales, and Creative, and using data to improve what converts and what Sales actually uses.

Location: Somerville, MA (hybrid; in the office 3+ days/week)

Salary: $115,000 - $140,000 per year

Company

hirify.global builds AI-native software for manufacturing to digitize frontline operations.

What you will do

• Own Tulip’s content strategy: editorial calendar, formats, distribution approach, and the performance framework linking content to pipeline.
• Create and scale high-quality content across thought leadership, customer stories, campaign assets, social, and sales enablement; manage agency and freelance contributors.
• Partner with Product Marketing to translate vertical positioning and launch narratives into buyer-facing content.
• Develop campaign content with Demand Generation to drive net-new pipeline and measure sourced/influenced revenue contribution.
• Build sales enablement content reps actually use and own content for flagship moments (e.g., Hannover Messe, Operations Calling, customer events, major product launches).
• Design AI-assisted editorial workflows (research pipelines, drafting systems, repurposing, distribution automation) and set standards for where human judgment is irreplaceable.

Requirements

• 5–8+ years of B2B SaaS or technical content marketing experience with a portfolio covering thought leadership, campaign content, and full-funnel programs.
• Proven ability to own a content program end to end and connect it to pipeline and revenue outcomes.
• Strong editorial instincts and writing craft, able to write for both VP of Operations and SDR audiences.
• Experience partnering with Product Marketing and Demand Gen to translate positioning into content that performs in the sales motion.
• Demonstrated use of AI to materially change content output or economics (not just personal productivity).

Culture & Benefits

• Company equity and a competitive benefits package (Health, Dental, Vision, disability coverage, life insurance, FSA, commuter benefits, parental leave, and 401(K)).
• Flexible work schedule and unlimited vacation policy.
• Virtual company events and happy hours; fitness subsidies; dog-friendly office.
• Direct impact on product and culture.