VP of Marketing (Fintech)

TL;DR

VP of Marketing (Fintech): Leading the global marketing function to unify brand, demand, and audience growth strategies with an accent on commercial discipline and multi-channel execution. Focus on building a senior leadership layer, implementing robust attribution and measurement frameworks, and scaling the company's market presence in the prop trading industry.

Location: Remote-first. EU/UK timezone strongly preferred. MENA acceptable with 4+ hours of overlap with CET hours.

Salary: $15,000–$25,000 / month gross (Global baseline).

Company

A leading platform for discovering, comparing, and selecting top proprietary trading firms.

What you will do

• Own brand positioning, voice, and visual identity to establish the company as the most trusted brand in the industry.
• Build and scale the demand engine across web, social, paid, and owned media channels.
• Structure and lead the full marketing team, including hiring GTM, PR, and Growth leads.
• Establish attribution and measurement discipline to ensure marketing-sourced revenue and ROI are tracked weekly.
• Manage budget reallocation cycles to optimize spend toward high-performing channels.
• Partner with the CEO and cross-functional leadership to align marketing strategy with commercial goals.

Requirements

• 10+ years of progressive marketing leadership (CMO, VP, or Head of Marketing) in a high-growth company.
• Strong commercial and analytical thinking with experience managing CAC, payback, and channel ROI targets.
• Proven track record of building, structuring, and developing a marketing function end-to-end.
• Predominantly B2C marketing experience with secondary skill in B2B partnership marketing.
• Excellent async written communication skills for a remote-first environment.
• Must be available for 4+ hours of overlap with CET working hours.

Nice to have

• Background in fintech, trading, or crypto.
• SEO depth and experience with international market expansion.
• Experience with AI and automation enablement for marketing workflows.
• Prior experience structuring senior marketing leadership layers from scratch.

Culture & Benefits

• Remote-first culture valuing ownership, clear communication, and practical impact.
• Performance-linked variable compensation and equity participation.
• Occasional travel to Dubai HQ for leadership meetings and industry events.
• Focus on high-impact work with a global, distributed team.

Hiring process

• Video intro and role fit questionnaire.
• Discovery HR interview and functional interview with Head of Growth.
• Paid real-world strategic task.
• Professional interview with CEO, peer values conversation, and leadership interview.