Senior Manager, Insights & Analytics (Mental Health)

TL;DR

Senior Manager, Insights & Analytics (Mental Health): Driving research, strategy, and evaluation for national public service campaigns with an accent on quantitative and qualitative market research. Focus on translating complex data into actionable insights for creative agencies and internal stakeholders.

Location: Remote (US), Hybrid, or Onsite in New York. Must be based in the US and able to work East Coast hours.

Salary: $7,500 monthly

Company

Nonprofit organization that partners with creative storytellers and tech companies to drive social impact through iconic national campaigns.

What you will do

• Design and analyze campaign tracking studies, custom research, and evaluation projects for mental health initiatives.
• Drive formative research including literature reviews, landscape assessments, and consumer research to inform campaign strategy.
• Lead strategic and creative testing to evaluate advertising effectiveness.
• Manage external research vendors through the entire lifecycle, from RFP distribution to final deliverables.
• Synthesize complex findings into compelling presentations and practical recommendations for internal and external stakeholders.
• Collaborate with Strategy, Creative, PR, and Media teams to ensure research insights are integrated into strategic briefs.

Requirements

• 4+ years of experience in quantitative and qualitative research, including study design and reporting.
• Strong expertise in various market research methodologies and KPI development.
• Experience with multicultural marketing campaigns and coordinating multicultural research.
• Advanced proficiency in MS PowerPoint and Excel.
• Must be based in the United States and available to work East Coast hours.

Nice to have

• Experience in mental health research or behavior change landscapes.
• Comfort using AI tools to enhance research efficiency and insights.
• Familiarity with statistics software such as SPSS, SAS, or DisplayR.
• Experience with human-centered research or UX.
• Knowledge of project management tools like Asana.

Culture & Benefits

• Opportunity to contribute to high-impact social change and iconic public service campaigns.
• Inclusive and equitable work environment.
• Flexible work arrangements (Remote, Hybrid, or Onsite in NYC).
• Eligibility for limited benefits and paid time off.