Director of Data Consulting - CRM/Martech

TL;DR

Director of Data Consulting - CRM/Martech (CRM/Martech): Lead client analytics and strategic advisory for CRM measurement, audience strategy, and marketing effectiveness with an accent on building CRM & customer intelligence roadmaps, measurement frameworks, and AI/automation-driven decisioning. Focus on hands-on delivery support, matrix leadership across global teams, and translating complex data into actionable recommendations that drive measurable business outcomes.

Company

hirify.global is a Centre of Excellence focused on hyper-personalization at scale through marketing automation, CRM, and data-driven consulting.

What you will do

• Own the client analytics agenda and advise senior stakeholders using insights across analytics, BI, data science, CRM, and marketing optimization.
• Shape CRM analytics and first-party data/measurement roadmaps, assess client data landscapes, and enable scalable CRM analytics solutions.
• Lead across a matrixed organization by aligning MAP global teams, agency partners, and capability groups through influence.
• Advance CRM and customer intelligence using first- and third-party data to improve segmentation, targeting, personalization, and customer journeys.
• Design measurement and innovation agendas: define KPIs, dashboards, reporting structures, and testing approaches (holdouts, control groups, incrementality).
• Build and develop an analytics team, setting quality and consulting excellence expectations and mentoring globally distributed resources.

Requirements

• Location/availability: ability to be onsite and/or travel 50%+ of the time.
• 15+ years of analytics experience with significant leadership and consultative experience in an agency, consultancy, systems integrator, or client-service environment.
• Strong expertise in CRM, first-party data, customer analytics, marketing measurement, audience strategy, insights, and BI.
• Proven experience designing measurement frameworks, KPI definitions, testing/attribution, dashboards, and optimization models.
• Hands-on tools experience including SQL, Python, R, BigQuery, Google Analytics, Salesforce, Adobe, or comparable platforms.
• Ability to lead through influence across matrixed global teams and communicate complex topics clearly to senior stakeholders.

Culture & Benefits

• Collaborative, client-facing environment combining consulting depth, agency delivery, and technology/data enablement.
• Work with globally distributed resources and cross-functional partners across MAP and WPP.
• Emphasis on curiosity, accountability, collaboration, and continuous improvement within the analytics team.
• Focus on building personalized customer experiences through hyper-personalization, marketing automation, and CRM.