Senior CRM Strategist

TL;DR

Senior CRM Strategist (CRM/Omnichannel): Drive the development and execution of omnichannel CRM strategies for a global client, owning integrated channel plans and customer journey creation with an accent on cross-channel orchestration across email, mobile apps, social media, and emerging platforms. Focus on leading cross-functional teams, translating research and complex data into personas and journey blueprints, and securing buy-in through data-backed strategic narratives.

Company

hirify.global (part of WPP) builds connected brand experiences across brand, customer experience, and commerce.

What you will do

• Own strategic CRM deliverables and lead integrated channel plans across diverse touchpoints and journeys.
• Guide integration of CRM strategies across email, mobile apps, social media, and emerging platforms to deliver cohesive customer experiences.
• Serve as the strategic bridge between CX, performance marketing, creative, media, and data teams to optimize end-to-end customer engagement.
• Oversee and synthesize research and analysis; facilitate strategic workshops and extract actionable insights.
• Translate complex data into personas and customer journey blueprints that inform strategic decisions.
• Craft compelling narratives and elevate thought leadership to position hirify.global MAP as a strategic partner.

Requirements

• Strong experience in CRM, customer experience strategy, or strategic planning roles (agency and client-side experience both accepted).
• Experience delivering CRM strategies and communications for large-scale global clients.
• Ability to present confidently and lead client meetings and workshops.
• Proven ability to craft data-backed strategic narratives and secure buy-in from senior stakeholders.
• Collaborative mindset and ability to deliver high-quality work as part of a wider client team.

Culture & Benefits

• Hybrid approach: teams in the office an average of four days a week.
• International environment with colleagues across global offices.
• Opportunities for personal and professional development.
• Accommodation and flexibility can be discussed with the hiring team during interviews.