Senior CRM Strategist

TL;DR

Senior CRM Strategist (CRM/CX): Driving the development and execution of omnichannel CRM strategies for top-tier global clients with an accent on customer experience, data, and digital ecosystems. Focus on leading integrated channel plans, optimizing end-to-end customer engagement, and translating complex data into executable journey blueprints.

Location: Austin, Texas, United States

Company

A world-leading Centre of Excellence that helps businesses humanize brand-customer relationships through hyper-personalization, marketing automation, and CRM.

What you will do

• Develop and execute omnichannel CRM strategies and integrated channel plans across email, mobile apps, social media, and emerging platforms.
• Lead and influence cross-functional teams (CX, performance marketing, creative, media, and data) to optimize customer engagement.
• Facilitate strategic workshops to translate complex data into impactful strategies, detailed personas, and customer journey blueprints.
• Craft data-backed strategic narratives and thought leadership to position the agency as a strategic partner.
• Collaborate with global client stakeholders across marketing, sales, digital, and technology functions.

Requirements

• Strong professional experience in CRM, customer experience strategy, or strategic planning roles (agency or client-side).
• Proven track record of delivering CRM strategies and communications for large-scale global clients.
• High proficiency in storytelling and crafting compelling, data-backed strategic narratives for senior stakeholders.
• Excellent communication skills with the ability to confidently lead client meetings and workshops.
• Ability to work effectively as part of a wider, global cross-functional team.
• Location: Must be based in Austin, Texas, United States

Culture & Benefits

• Dynamic and international work environment with a team of 1000+ specialists from 55+ nationalities.
• Strong opportunities for both personal and professional growth and development.
• Collaborative culture involving experts in technology, data, and creative fields.
• Access to the vast resources of the global VML network with 150+ offices worldwide.
• Commitment to equality, diversity, and an inclusive workplace where all employees belong.