Senior Strategist CX/CRM (Marketing)

TL;DR

Senior Strategist CX/CRM (Marketing): Developing and executing CRM initiatives and customer experience strategies with an accent on translating complex data into compelling narratives. Focus on mining insights from research, optimizing customer lifecycle campaigns, and defining strategic opportunities for business growth.

Location: Hybrid in New York, NY (average of four days a week in office)

Salary: $75 — $95 per hour

Company

hirify.global, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce to drive growth for global blue-chip clients.

What you will do

• Define and refine strategic opportunities and problem statements in collaboration with clients and team members.
• Conduct in-depth market research and competitive analyses to identify whitespace opportunities.
• Analyze consumer behavior, market trends, and industry data to establish best practices.
• Partner with analysts and data scientists to translate user and campaign-level data into creative recommendations.
• Develop communication strategies across the customer lifecycle, including acquisition, engagement, and retention.
• Create and present compelling insight reports and strategic recommendations to clients.

Requirements

• 5+ years of strategic planning experience in an agency, consulting, or market research environment.
• Required expertise in CX, CRM, and creative strategy.
• Experience with syndicated research tools (e.g., Mintel, Warc, Kantar, Comperemedia, MRI, BAV).
• Analytical and creative problem-solving skills utilizing Design Thinking.
• Strong storytelling and presentation skills to simplify complex ideas.
• Must be based in or able to work hybrid in New York.

Culture & Benefits

• Hybrid work model designed to foster creativity, collaboration, and connection.
• Opportunity to work with a global network of 26,000 talented people across 55+ markets.
• Engagement with prestigious blue-chip partners such as Microsoft, Coca-Cola, and Ford.
• Commitment to a culture of respect, inclusivity, and equal opportunity.
• Competitive benefits package provided through WPP.