Senior B2B Growth Marketing Manager (Healthcare)

TL;DR

Senior B2B Growth Marketing Manager (Healthcare): Developing and executing multi-channel demand generation strategies to drive commercial value across pharmaceutical, pharmacy, and employer market segments with an accent on lead generation, lifecycle nurturing, and marketing automation. Focus on building scalable campaigns, leveraging AI tools for operational efficiency, and optimizing the MQL-to-SQL funnel to influence revenue growth.

Location: Remote (USA only)

Salary: $91,000 – $193,000 (varies by location)

Company

hirify.global is the leading U.S. healthcare marketplace providing consumers and professionals with access to affordable prescription medications and healthcare services.

What you will do

• Build and maintain a demand generation roadmap and prioritization framework to drive business impact.
• Execute integrated campaigns across paid, organic, email, and partner channels.
• Manage end-to-end lead generation strategy, including defining ideal customer profiles (ICP) and MQL-to-SQL handoff processes.
• Develop multi-channel email programs to nurture contacts and move prospects through the funnel.
• Leverage AI tools and marketing automation platforms to improve execution speed and operational rigor.
• Define, track, and report on core KPIs to drive campaign success and client satisfaction.

Requirements

• Must be based in the United States.
• 8–10 years of experience leading and managing B2B demand generation campaigns.
• 6+ years of experience managing end-to-end B2B campaigns in Salesforce Marketing Cloud Account Engagement (Pardot).
• Experience managing budgets, pacing, and performance reporting for complex campaigns.
• Strong analytical skills across paid media, SEO, and social channels.
• 1–2 years of people management experience.

Nice to have

• Industry experience in pharmaceutical manufacturing, retail pharmacy, or employer/payer markets.

Culture & Benefits

• Comprehensive medical, dental, and vision insurance.
• 401(k) with company match and ESPP.
• Unlimited vacation policy, 13 paid holidays, and 72 hours of sick leave.
• Generous parental leave and fertility benefits.
• Mental and financial wellness programs.
• Company-paid short-term and long-term disability.