Chicago PPC Specialist (Marketing)

TL;DR

Chicago PPC Specialist (Marketing): Managing and optimizing PPC campaigns across multiple search engines for various clients with an accent on data-driven performance and ROI. Focus on keyword research, conversion tracking, and A/B testing to decrease cost per conversion and improve quality scores.

Location: Hybrid remote in Chicago, IL; must be able to commute or relocate before starting work

Company

hirify.global is a digital marketing agency focused on driving company success through experienced PPC strategies and data analysis.

What you will do

• Create, manage, and optimize PPC campaigns across Google, Bing, and Facebook.
• Develop and implement strategies to improve campaign performance across multiple clients.
• Perform keyword research and analysis to identify new growth opportunities.
• Optimize ad copy, landing pages, and ad groups to increase efficiency.
• Track and report on critical KPIs, including ROI, conversions, and CTR.
• Communicate with clients regarding campaign performance and optimizations.

Requirements

• 3+ years of hands-on experience managing PPC campaigns.
• 3 years of experience with Google Analytics (Required).
• Strong analytical skills and a data-driven approach to campaign optimization.
• Proficiency with PPC management platforms and Excel.
• Understanding of conversion tracking and attribution modeling.
• Must be based in or planning to relocate to Chicago, IL.

Nice to have

• 1 year of experience with Facebook Advertising.

Culture & Benefits

• Health and Dental insurance.
• Paid time off.
• Employee assistance program.
• Professional development assistance.
• Referral program.