Performance Marketing Specialist (Travel)

TL;DR

Performance Marketing Specialist (SEM/PPC): Executing and optimizing search marketing campaigns for tour and activity operators with an accent on direct advertising initiatives and ROI maximization. Focus on managing Google, Meta, and Bing Ads, extracting data via PostgreSQL for advanced reporting, and optimizing landing page performance.

Location: Denver, USA. Must be authorized to work in the United States

Salary: $66,323 – $99,484

Company

hirify.global is a leading reservation software provider for the tours, activities, and attractions industry, helping over 20,000 global businesses operate successfully.

What you will do

• Manage and optimize performance marketing campaigns across Google Ads, Meta Ads, and Bing Ads for a portfolio of clients.
• Track, report, and analyze website analytics and PPC initiatives to maximize client ROI.
• Conduct keyword research and create compelling ad copy and landing pages to drive targeted traffic.
• Collaborate with senior team members to align search marketing strategies with overall client objectives.
• Develop advanced reporting dashboards by extracting and manipulating data from a PostgreSQL database.
• Stay up-to-date with the latest trends and best practices in search marketing.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 3+ years of professional experience in performance or search marketing.
• Advanced understanding of SEM and PPC advertising, with proven expertise in Google Ads and Google Analytics.
• Exceptional analytical skills and meticulous attention to detail.
• Excellent communication and leadership skills.
• Must be authorized to work in the United States.

Nice to have

• Strong knowledge of SEO best practices.
• Ability to use Looker Studio or Tableau as reporting tools.
• Ability to query databases using MySQL.
• Experience working with a portfolio of multiple clients.
• Google Ads Certification.

Culture & Benefits

• Comprehensive medical, dental, and vision coverage.
• Generous leave: 26 days PTO, 12 paid holidays, 22 weeks paid parental leave, and 2 weeks grandparent leave.
• 401k plan with employer matching.
• Hybrid work flexibility and work-from-home assistance.
• Wellness benefits, including a Headspace subscription and wellness webinars.
• Professional growth through educational opportunities and paid volunteer hours.