Marketing Science Manager (Gamedev)

TL;DR

Marketing Science Manager (Gamedev): Bridging marketing strategy and forecasting by translating promotional plans into quantified, decision-grade inputs. Focus on building response models, driving test-and-learn frameworks, and mentoring analysts to ensure methodological consistency in business planning.

Location: Hybrid role based in London, United Kingdom

Company

A leading global publisher of iconic entertainment franchises including Final Fantasy, Kingdom Hearts, and Life is Strange.

What you will do

• Translate marketing plans, awareness objectives, and promotional assumptions into quantified forecast inputs.
• Co-design and validate models linking publishing activities, awareness, and demand.
• Define and maintain scenario ranges to support executive decision-making.
• Drive a structured Test & Learn approach to validate publishing assumptions.
• Mentor junior and mid-level analysts and data scientists.
• Ensure methodological soundness and explainability of all team outputs.

Requirements

• Current proficiency in mathematics and statistics (A-level A/A+ or equivalent).
• Proficiency in Python with experience in modular code design.
• Experience building linear or non-linear response models using population and media data.
• Understanding of media planning principles and awareness KPIs.
• Familiarity with media data providers such as Kantar, Ipsos, GfK, Nielsen, or Comscore.
• Strong communication skills for explaining complex concepts to non-technical stakeholders.

Nice to have

• Experience in media mix modeling or marketing effectiveness analysis.
• Understanding of Bayesian statistics and probabilistic modeling.
• Experience designing experimentation frameworks in a commercial context.
• Prior collaboration with regional media agencies or research firms.
• Experience mentoring or managing small teams.

Culture & Benefits

• Commitment to diversity and inclusion through workshops and unconscious bias training.
• Partnerships with industry organizations like UKIE’s Raise the Game, BAME in Games, and Women in Games.
• Collaborative environment working across data science, marketing, and external partners.
• Focus on continuous evolution and embracing challenges.