Product Marketing Manager (AI)

TL;DR

Product Marketing Manager (AI): Architecting the external narrative for the Perplexity API and driving developer adoption with an accent on technical positioning and GTM strategy. Focus on transforming complex AI capabilities into provable market narratives and managing integrated developer campaigns.

Location: Hybrid in San Francisco or New York City

Salary: $220,000 – $290,000 + Equity

Company

Perplexity is an AI-native search and answer infrastructure company revolutionizing how users and developers interact with information.

What you will do

• Develop the external narrative and positioning for the developer platform and API.
• Drive API adoption metrics including signups, activation, weekly active developers, and revenue.
• Plan and execute integrated campaigns across social, email, events, hackathons, and partner ecosystems.
• Coordinate product launches as comprehensive systems with clear success metrics and cross-team sequencing.
• Provide sales enablement materials and competitive intelligence to customer-facing teams.
• Iterate on pricing, packaging, and positioning through data-driven experiments and market research.

Requirements

• 7+ years of product marketing experience in high-growth technology companies.
• Proven track record in developer marketing (APIs, SDKs, or infrastructure products).
• Technical fluency: ability to read API docs and discuss model choice, latency, and retrieval quality.
• Expert storytelling skills to synthesize complex technical concepts into simple, provable narratives.
• Experience managing end-to-end integrated campaigns and tracking funnel performance.
• Must be based in the US (San Francisco or New York City).

Culture & Benefits

• Comprehensive equity package.
• Full health, dental, and vision insurance.
• Retirement, fitness, and commuter accounts.
• Dependent care accounts for US employees.
• Region-specific benefits for international employees.