Search & Biddable Performance Senior Manager (Marketing)

TL;DR

Search & Biddable Performance Senior Manager (Marketing): Owning hirify.global' highest-intent acquisition platforms end-to-end, leading strategy, execution, and optimization across Google Ads and Microsoft/Bing with an accent on scaling efficient new-shopper acquisition in a regulated vertical. Focus on driving growth through intent-driven, auction-based buying, continuous experimentation, and cross-functional collaboration to maximize incremental acquisition.

Location: Must be based in the United States

Salary: $123,200 - $140,000 per year

Company

hirify.global is a global leader in the cannabis industry, dedicated to transparency, education, and community, serving consumers and businesses worldwide.

What you will do

• Own paid search and intent-based performance strategy across Google Ads and Microsoft/Bing, managing budget pacing and bidding strategy.
• Drive efficient growth in First-Time Shoppers and Global Unique Shoppers while lowering cost-per-first-time shopper.
• Manage Google Ads as a cross-surface platform, leveraging automated bidding, audience signals, and first-party conversion data.
• Design and execute a continuous experimentation roadmap including A/B and incrementality testing across audiences, creative, and landing pages.
• Collaborate with Creative, Lifecycle, Product, and Data teams to ensure acquired users are tracked through to engagement and retention.
• Maintain channel hygiene and compliance within the cannabis regulatory landscape to keep accounts in good standing.

Requirements

• 5-8 years of hands-on paid media experience with deep expertise in Google Ads and auction-driven buying.
• Proven track record of owning significant paid budgets and scaling user acquisition against clear CPA/ROAS targets.
• Strong analytical foundation with fluency in metrics like CPA, CPC, CTR, and ROAS.
• Experience partnering with creative teams on performance creative across search, video, and display assets.
• Excellent organization and communication skills with the ability to operate independently in a fast-paced environment.
• Must be authorized to work in the United States.

Nice to have

• Experience in a marketplace, publisher, or two-sided platform business.
• Familiarity with attribution tooling, MMPs (e.g., Branch), and GA4.
• Experience managing acquisition in regulated or restricted-advertising categories.
• Comfort mentoring junior team members.

Culture & Benefits

• Comprehensive physical health coverage including medical, dental, and vision with 100% employer-paid premiums for employees.
• 401(k) retirement plan with company matching up to 3.5%.
• Generous PTO, paid sick leave, and company holidays including a 2026 holiday shutdown.
• Support for student loans and education savings with monthly company contributions.
• Paid parental leave and various voluntary benefits including disability, life insurance, and pet insurance.