Paid Ads Specialist

TL;DR

Paid Ads Specialist (PPC/Google & Meta): Develop, manage, and optimize high-performing Google Ads (Search & YouTube), Meta Ads, and Local Services Ads to drive measurable lead generation with an accent on ROAS improvement, conversion optimization, and data-driven campaign iteration. Focus on hands-on campaign performance ownership, creative/audience/budget A/B testing, and producing actionable performance reports for clients.

Location: Cape Town, South Africa (Fully Remote)

Salary: $1,400 - $1,800 per month

Company

hirify.global supports hiring for marketing roles across top agencies and startups worldwide.

What you will do

• Develop and execute paid ad strategies across Google Search, YouTube, Meta Ads, and Local Services Ads.
• Monitor and optimize campaigns to maximize ROAS, conversions, and lead generation.
• Analyze performance using data-driven insights and refine strategies to meet client goals.
• Run creative, audience, and budget A/B testing to improve campaign results.
• Learn and implement each client’s proprietary program and campaign setup.
• Create detailed performance reports with actionable insights for clients and internal teams.

Requirements

• 6+ years of experience managing paid ad campaigns on Google.
• Proficiency with Google Ads, YouTube Ads, and related tools, with a proven track record optimizing for ROAS and lead generation.
• Strong written and verbal English communication skills for client communication via video calls.
• Experience in a digital marketing agency is required, preferably in the U.S.
• Ability to learn new client systems and approaches to align with unique processes.

Culture & Benefits

• Fully remote role with 40 hours per week in standard working hours aligned to Mountain Time.
• Hands-on performance focus with ownership of campaign outcomes.
• Support for learning and adapting to client-specific systems and setups.
• Direct, measurable impact through lead generation and ROAS improvements.

Hiring process

• Application submission with a fast response time (usually within three days).