Paid Social & Creator Senior Manager (Hybrid)

TL;DR

Paid Social & Creator Senior Manager (Hybrid): Own paid social and creator-led acquisition end-to-end across Meta and emerging biddable platforms with an accent on creative-led buying in a heavily regulated cannabis vertical. Focus on designing structured creative experimentation, scaling first-time shopper acquisition, and translating performance signals into creative briefs while ensuring compliance and clean measurement.

Location: Austin, TX (Hybrid - 2 to 3 days onsite per week)

Salary: $123,200 - $140,000 per year (plus competitive bonus)

Company

hirify.global is a global cannabis industry leader serving consumers and businesses in the U.S. and worldwide.

What you will do

• Own paid social strategy and execution end-to-end across Meta and emerging biddable platforms, accountable for budget pacing, bidding, audiences, and creative performance.
• Lead paid influencer and creator acquisition from partner identification and briefing through whitelisting/partnership ads, measurement, and scaling what works.
• Drive efficient growth in First-Time Shoppers by concepting, briefing, and rapidly testing and iterating ad creative.
• Partner with Creative to translate performance signals into clear creative briefs and feed learnings back into the next round of concepts and formats.
• Build and run a continuous creative experimentation roadmap with structured testing and read-outs that compound learnings over time.
• Collaborate with Lifecycle and Media Operations to ensure acquired users are tracked through engagement and retention, with standardized tracking and decision-grade reporting.

Requirements

• 5–8 years of hands-on paid media experience with deep expertise in paid social (Meta required).
• Proven track record scaling user acquisition through creative-led paid social and a clear point of view on what drives performance creative.
• Hands-on experience running paid influencer/creator campaigns and managing creator relationships.
• Strong analytics skills with fluency in CPA, CPC, CTR, ROAS, and downstream quality/retention signals.
• Demonstrated experimentation mindset with structured creative tests and measurable read-outs.
• Ability to navigate platform policies and the cannabis regulatory landscape to maintain compliance for accounts and creator partnerships.

Culture & Benefits

• Medical, dental, and vision coverage with 100% employer-paid premiums for employees and up to 80% coverage for dependents.
• Company HSA contribution with a High Deductible Health Plan.
• 401(k) retirement plan with employer match up to 3.5% of employee contribution.
• PTO, paid sick leave, and company holidays, including a 2026 holiday shutdown; paid parental leave.
• Additional voluntary and supplemental benefits including FSA, disability insurance, and identity theft protection.

Hiring process

• Interviews and evaluation of paid social, creative experimentation, and measurement/attribution approach.
• Cross-functional discussions focused on collaboration with Creative, Lifecycle, and Media Operations.