Demand Generation Manager (SaaS)

TL;DR

Demand Generation Manager (SaaS): Planning and executing integrated, multi-channel campaigns to drive measurable pipeline across EMEA customer segments with an accent on lead capture, qualification, and sales handoff. Focus on optimizing paid and owned digital channels, managing MQL performance, and implementing account-based marketing (ABM) strategies.

Location: Based in Munich, Germany

Company

hirify.global is a leading provider of AI-powered IT management and cybersecurity software serving Managed Service Providers (MSPs) and internal IT organizations worldwide.

What you will do

• Support the execution of the EMEA demand generation plan, coordinating the campaign calendar and tracking MQL performance.
• Manage paid and owned campaigns across LinkedIn, Google Ads, display, email, and content syndication.
• Optimize lead capture processes, including landing page coordination and form optimization for better sales handoff.
• Utilize intent data platforms and internal data teams to identify and target strategic accounts.
• Monitor campaign ROI, CPL, and MQL quality in collaboration with Data and Analytics teams.
• Coordinate with external agencies and media partners to ensure high-performance delivery.

Requirements

• 3+ years of experience in B2B demand generation, digital marketing, or growth marketing within the IT/software sector.
• Hands-on experience with LinkedIn Ads, Google Ads, email marketing, and content syndication.
• Native German speaker with full professional proficiency in English.
• Familiarity with marketing automation platforms and CRM systems for lead management.
• Analytical mindset capable of reviewing campaign data to drive optimizations.

Culture & Benefits

• High-growth, high-performance environment focused on innovation, accountability, and results.
• Opportunity to work in a global organization supporting customers in over 20 countries.
• Culture that values urgency, adaptability, and a commitment to delivering exceptional outcomes.