Head of Product Marketing (SaaS)

TL;DR

Head of Product Marketing (SaaS): Leading go-to-market strategies and product positioning for an e-commerce shipping platform with an accent on pricing, packaging, and customer lifecycle management. Focus on scaling commercial standards, driving AI and automation adoption, and building high-performing marketing teams.

Location: Hybrid from Eindhoven HQ, at least 3x per week in office

Salary: €90-110k incl. Holiday allowance + management bonus

Company

hirify.global is a leading European e-commerce shipping platform powering over 30,000 online retailers and fulfillment companies.

What you will do

• Define and own positioning, messaging, and value propositions across products, markets, and customer segments.
• Lead go-to-market (GTM) strategy and execution for new products and strategic initiatives.
• Manage pricing and packaging to ensure commercial offerings reflect customer value and drive revenue.
• Build and run customer marketing programs to increase adoption and reduce churn across the lifecycle.
• Translate market and competitor insights into actionable input for product strategy and sales enablement.
• Lead, develop, and hire a high-performing Product and Customer Marketing team.

Requirements

• 8+ years of experience in Product Marketing or Customer Marketing within a B2B SaaS discipline.
• Proven track record in product positioning, GTM execution, pricing, and packaging.
• Experience building and developing high-performing marketing teams.
• Strong understanding of SaaS growth models and product-led growth principles.
• Hands-on experience leveraging AI and automation to improve marketing effectiveness.
• Must be based in or able to work from Eindhoven (minimum 3 days per week in office).

Culture & Benefits

• Learning budget of €2,000 for courses, certifications, and conferences.
• 28 days of paid vacation per year, plus an extra day off on your birthday.
• 4 weeks fully paid sabbatical every 3 years.
• Hybrid work model with a €500 home office budget.
• Office perks including a company gym, free Monday lunch, and a dog-friendly environment.
• Monthly commuting allowance and a comprehensive pension scheme.