Senior Product Marketing Manager (SaaS)

TL;DR

Senior Product Marketing Manager (SaaS): Developing and executing go-to-market strategies for sustainability-focused SaaS solutions with an accent on messaging, positioning, and sales enablement. Focus on translating complex product capabilities into compelling value stories and streamlining cross-functional launch processes.

Location: Hybrid (Mannheim, Germany)

Company

hirify.global develops holistic SaaS solutions for transparency and sustainability, leveraging AI to help global companies manage regulatory demands and corporate governance.

What you will do

• Develop and execute go-to-market (GTM) strategies for new products and features to drive engagement and adoption.
• Create compelling messaging and positioning that highlights value propositions for various audiences.
• Conduct market research and competitive analysis to identify customer needs and align with market demand.
• Enable sales teams through training and the creation of high-impact sales materials.
• Oversee content creation, including blogs, case studies, and presentations to attract potential buyers.
• Collaborate cross-functionally with product, engineering, design, and marketing operations teams.

Requirements

• Proven track record in B2B product marketing, ideally within a SaaS or software environment.
• Ability to manage multiple GTM initiatives simultaneously across a broad product portfolio.
• Strong strategic mindset combined with a hands-on approach to storytelling and execution.
• English: C1 level required.
• Location: Must be based in or be able to work hybridly in Mannheim, Germany.

Nice to have

• Proficiency in German.
• Passion for sustainability, technology, and responsible corporate growth.

Culture & Benefits

• Opportunity to work in a fast-growing scale-up tackling complex global sustainability challenges.
• High level of ownership and real impact on how the product is positioned in the market.
• Collaborative, international team environment with an open communication culture.
• Flexibility through hybrid work options and sustainable mobility solutions.
• Global team bonding events and outings.