Sr. Data Analyst, Marketing Analytics (Gamedev)

TL;DR

Sr. Data Analyst, Marketing Analytics (Gamedev): Analyzing and measuring the impact of marketing initiatives on business objectives with an accent on acquisition, retention, and conversion. Focus on designing data collection solutions, conducting marketing experiments, and driving strategy through cross-channel performance insights.

Location: Office-based in Montreal (Canada), Lyon (France), or Saint-Mandé (France)

Company

hirify.global is a global leader in gaming known for creating original and memorable gaming experiences such as Assassin’s Creed and Rainbow Six.

What you will do

• Identify key success metrics and analyze correlations between marketing initiatives and business outcomes.
• Establish benchmarking methodologies and communicate results to stakeholders to drive data-driven decision making.
• Translate business challenges into analytics projects and provide brand-level performance recommendations.
• Develop marketing experiments to measure the business impact of paid media and creator campaigns.
• Leverage tools like Adobe Analytics, Gamesight, Salesforce, and Datorama to identify trends across audience segments.
• Collaborate with Data Science teams to use predictive analytics for viewership, website interactions, and CRM data.

Requirements

• 4+ years of analytical experience, with at least 3 years specifically in paid media and marketing analytics.
• Proficiency in SQL, R/Python, and Tableau for querying and creating data dashboards.
• Familiarity with paid media measurement options such as CAPI, brand lift surveys, and conversion lift studies.
• Experience with statistical methods, including regression and hypothesis testing.
• Fluent in French.
• Must be based in Montreal, Lyon, or Saint-Mandé.