Industry Marketing Manager

TL;DR

Industry Marketing Manager (B2B): Developing and executing integrated marketing strategies for specific industry verticals to drive business growth and influence key audiences. Focus on building value propositions, leading multi-channel campaigns, and collaborating with cross-functional teams to deliver measurable commercial impact.

Location: Must be based in the UK (London, Birmingham, Manchester, or Bristol) with a hybrid work model.

Company

hirify.global is a global leader in secure connectivity and collaboration platforms, serving 1.2 million business customers ranging from start-ups to government departments.

What you will do

• Develop and deliver integrated marketing plans aligned with business priorities for specific industry verticals.
• Collaborate with sales, product, and insights teams to build compelling value propositions.
• Lead the planning and execution of multi-channel marketing campaigns to maximize lead generation.
• Design thought leadership content, case studies, and use cases to showcase industry expertise.
• Provide sales enablement support to help teams convert leads and achieve revenue targets.
• Monitor and report on marketing performance, ROI, and pipeline impact to drive continuous improvement.

Requirements

• Demonstrated experience in integrated marketing campaigns within specific industry verticals.
• Strong commercial acumen with a proven track record of aligning marketing activity to business objectives.
• Advanced stakeholder management skills for working effectively across sales, product, and partner teams.
• Experience using data and insights to inform strategy and solve complex problems.
• Ability to manage multiple priorities in a fast-paced, large-scale organizational environment.
• Excellent communication and influencing skills for senior stakeholder engagement.

Culture & Benefits

• Commitment to diversity, inclusion, and fostering an authentic workplace.
• Support for flexible working arrangements, including job shares and reduced hours.
• Opportunities for professional growth and innovation within a multi-skilled team.
• Focus on digital inclusion and making a positive societal impact.
• Reasonable adjustments provided for the selection process.