Web Marketing Manager

TL;DR

Web Marketing Manager: Evolve website messaging and content strategies to drive engagement, conversion, and measurable business growth with an accent on SEO, UX-informed content optimization, and data-driven web performance. Focus on independently owning web initiatives from concept through launch and continuously improving user journeys using analytics, heatmaps, and user behavior insights.

Location: Remote (Canada or US)

Salary: $70,000–$86,000 CAD (Ontario base salary band)

Company

hirify.global is an AI-powered marketing technology company providing a platform for programmatic and performance marketing.

What you will do

• Develop and evolve website messaging and content strategies aligned with business goals, audience needs, and campaign objectives.
• Create conversion-focused web copy and translate customer insights into high-performing web experiences.
• Independently own web initiatives from concept through launch, including stakeholder alignment, copy development, reviews, and optimization.
• Partner with designers and developers to build new pages and web experiences.
• Continuously optimize website content and user journeys using SEO insights, web analytics, heatmaps, and user behavior data.
• Support monthly/quarterly website reporting and provide recommendations based on key findings; collaborate on localization efforts.

Requirements

• 5+ years of experience in web content strategy, content marketing, web copywriting, or digital experience roles.
• Exceptional writing and editing skills with strong editorial judgment.
• Strong understanding of content strategy, information architecture, UX principles, SEO, and conversion-focused content design.
• Hands-on experience with web analytics and reporting tools to measure performance and inform decisions.
• Experience leading complex cross-functional projects with multiple stakeholders and competing priorities.
• Hands-on experience with CMS platforms such as WordPress or HubSpot.

Nice to have

• Experience supporting localization and multilingual web experiences.
• Experience in B2B SaaS, adtech, martech, or technology companies.
• Familiarity with tools such as Crazy Egg, Semrush, HubSpot, and AI tools (e.g., ChatGPT).

Culture & Benefits

• Remote-first work model with work-from-home reimbursements.
• Health benefits from day one of employment and access to a mental health care program.
• Retirement/401K/pension savings globally and competitive paid time off (including birthday off).
• Optional global WeWork membership and hubs in London and Toronto.
• Robust training and onboarding, plus support for personal development (conferences, courses, books).
• Parental leave program and social/team events.

Hiring process

• Resume review and fit assessment using AI based on the criteria in the job posting.
• Interviews and evaluation steps aligned to the role requirements.