Demand Generation Manager (B2B)

TL;DR

Demand Generation Manager (B2B): Leading regional revenue marketing and lead conversion strategies to increase MQLs and revenue growth with an accent on CRM optimization and multi-channel campaign execution. Focus on optimizing CRM workflows, managing end-to-end webinar operations, and analyzing campaign performance to drive pipeline growth.

Location: Portugal (Lisbon - Hybrid)

Company

A global workplace wellness platform connecting employees to fitness, mindfulness, therapy, and nutrition services.

What you will do

• Lead the regional revenue marketing strategy, focusing on demand generation and lead nurturing to convert potential clients into MQLs.
• Manage and optimize CRM workflows, implementing engagement strategies via email campaigns and chatbots.
• Oversee the execution of multi-channel campaigns, including webinars, co-marketing efforts, and WhatsApp strategies.
• Analyze campaign performance using HubSpot and Amplitude to provide data-driven recommendations for optimization.
• Collaborate with sales, product marketing, and martech teams, as well as external agencies, to align strategies.

Requirements

• Expertise in CRM systems (e.g., HubSpot), lead nurturing, segmentation, and customer journey development.
• Strong understanding of B2B demand generation, email marketing, and A/B testing.
• Proficiency with marketing and analytics tools such as Google Workspace, Amplitude, and Salesforce.
• Experience managing end-to-end revenue marketing and multi-channel campaigns.
• Fluent English proficiency is mandatory.
• Must be based in Portugal (Lisbon) for a hybrid setup.

Culture & Benefits

• Free Gold membership to hirify.global for the employee and up to three family members.
• Comprehensive health insurance and 100% paid parental leave.
• Flexible First work model with hybrid/remote options, home office reimbursement, and a monthly work allowance.
• Minimum of 25 days paid holiday per year, plus an additional day for tenure and a birthday holiday.
• Access to world-class learning platforms and personalized professional development roadmaps.