Social Media Manager (Digital Health)

TL;DR

Social Media Manager (Digital Health): Developing and leading the organic social strategy for a digital health platform with an accent on audience growth, platform-specific content, and trend monitoring. Focus on building a strategy from the ground up, managing cross-platform calendars, and integrating AI-powered brand tracking.

Location: Hybrid (2 days per week on-site) in New York, NY or Princeton, NJ

Salary: $101,250–$132,300

Company

hirify.global is a consumer-led digital health company that combines personalized medication with the science of behavior change to help people build lasting healthy habits.

What you will do

• Define and execute the organic social strategy across Instagram, Facebook, TikTok, YouTube, and Pinterest.
• Build and manage a cross-platform content calendar integrating brand storytelling, product launches, and community engagement.
• Write sharp, platform-specific creative briefs for the content team and oversee day-to-day account management.
• Develop strategies to engage younger audiences and identify emerging cultural trends in real time.
• Optimize organic social KPIs (reach, engagement, leads) and identify high-performing content for paid amplification.
• Implement an AI-powered approach to brand tracking and social listening while managing a community management direct report.

Requirements

• 5+ years of experience in social media with a proven track record of driving organic reach and audience growth.
• Deep platform fluency in Meta (Instagram and Facebook) and TikTok, with working knowledge of YouTube, Pinterest, Snapchat, and Reddit.
• Strong command of platform analytics and experience running data-driven experiments.
• Experience managing multi-platform content calendars across concurrent campaigns and stakeholders.
• Understanding of paid-organic synergy and algorithm distribution for non-follower reach.
• Must be based in or able to work from NYC or Princeton offices on a hybrid schedule.

Nice to have

• Experience managing or mentoring direct reports.
• Previous experience at a DTC, subscription, or health & wellness brand.

Culture & Benefits

• Top-tier medical plans (including a premium-free option), dental, vision, and life insurance.
• 401(k) with company match and stock awards.
• Performance-based bonuses.
• Generous time off, including Summer Fridays and a company-wide Summer Break week.
• Paid parental leave.