Senior Product Marketing Manager (AdTech)

TL;DR

Senior Product Marketing Manager (AdTech): Own go-to-market for hirify.global Ads advertising products and solutions with an accent on positioning, messaging, and sales enablement across programmatic, CTV, online video, and native. Focus on translating deterministic first-party household and location signals into value propositions, shaping launch readiness with cross-functional partners, and driving KPI-based iteration through market and customer research.

Company

hirify.global builds location and safety products for families, including hirify.global Ads—an advertising platform powered by deterministic first-party household and location signals.

What you will do

• Own go-to-market strategy and positioning for hirify.global Ads across Direct and Self-serve, including audience/data products, programmatic, CTV, online video, and native.
• Build messaging frameworks and category narrative that stay consistent across surfaces, sellers, and sales materials.
• Partner with Product to influence roadmap and launch readiness; define packaging and commercialization with Sales and Revenue.
• Lead end-to-end launch plans for new ad products and capabilities across Product, Engineering, Data Science, Partnerships, Sales, and Comms.
• Create sales collateral (one-sheets, pitch decks, case studies, FAQs, training) and equip teams with market and competitive intelligence.
• Conduct customer and market research, establish KPIs, and use qualitative feedback to iterate on product-market fit.

Requirements

• Location: Remote within the US
• 8+ years of experience with a strong B2B product marketing background.
• Deep AdTech and/or MarTech experience, including hands-on familiarity with DSPs, SSPs, measurement, identity, targeting, attribution, and the programmatic ecosystem.
• Proven track record bringing technical advertising products to market and driving adoption.
• Demonstrated command of programmatic advertising, Connected TV, online video, and native, plus audience and data products.
• Ability to influence senior stakeholders and align cross-functional teams without direct ownership.

Culture & Benefits

• Remote-first environment; remote work is the primary experience for employees.
• Medical, dental, vision, life, and disability insurance plans (100% paid for employees).
• 401(k) plan with company matching; flexible PTO and synchronized weeklong company shutdowns.
• Learning & Development programs and support for remote equipment/tools and reimbursements.
• 401(k) and mental wellness support via an Employee Assistance Program (EAP).
• Free hirify.global Platinum Membership and free Tile products.

Hiring process

• Interview process may include demonstrating proficiency with AI tools or completing exercises with/without AI assistance, based on role guidance from the recruiter.
• Final compensation is determined based on background and experience; salary range is provided for the US-based role.

Salary: $118,000–$171,000 (US-based range)