Campaign Lead (Gamedev)

TL;DR

Campaign Lead (Gamedev): Coordinating and optimizing cross-channel marketing campaigns to drive customer engagement with an accent on data-driven insights and cross-functional collaboration. Focus on aligning marketing activities with strategic goals and translating customer behavior trends into actionable recommendations.

Location: Hybrid role, must be able to work from the Nottingham office 1 day per week.

Company

A world-leading manufacturer of miniature wargames and the creator of the Warhammer intellectual property.

What you will do

• Coordinate multiple marketing campaigns simultaneously across various channels.
• Collaborate with Product, Community, Retail, Web, and Creative teams to ensure campaign alignment.
• Brief creative and content teams and review campaign materials for consistency.
• Work with the Insights and Data team to identify trends and monitor campaign performance.
• Translate data insights into recommendations to improve campaign effectiveness.
• Ensure all marketing activity is documented and maintained prior to launch.

Requirements

• Must be able to work from the Nottingham office 1 day per week.
• Demonstrable experience with customer segmentation and targeting strategies.
• Knowledge of both digital and traditional marketing channels.
• Strong analytical skills and attention to detail.
• Passion for the Warhammer IP and hobby.
• Excellent communication skills with the ability to convey ideas clearly.

Culture & Benefits

• 33 days of holiday per year including public holidays.
• Matching contributory pension scheme up to 7.5%.
• Profit share bonus scheme.
• Option to join the Share Save scheme.
• Staff discount of 25% to 50% on products.
• Free onsite car parking at the Warhammer World site.

Hiring process

• Submit a letter or video explaining your motivation for the role.
• Provide an up-to-date CV.