Offline Marketing Executive

TL;DR

Offline Marketing Executive (Marketing): Supporting the planning, delivery, and optimization of offline and owned marketing campaigns across TV, print, and direct channels with an accent on performance analysis and growth. Focus on managing agency relationships, interpreting performance data, and executing cross-channel marketing strategies to drive customer acquisition.

Location: Must be based in the UK (Hybrid role in Richmond).

Company

hirify.global is a B Corp certified pet food subscription company that creates tailored nutrition for dogs, backed by Purina.

What you will do

• Support the delivery of the offline, direct, and ATL marketing plan across the UK market.
• Take ownership of specific channel activities, including TV, inserts, events, and direct mail.
• Write creative briefs and collaborate with the Creative team to ensure on-brand assets.
• Conduct regular post-campaign analysis and reporting to identify optimization opportunities.
• Manage day-to-day relationships with external agencies, partners, and suppliers.
• Deliver performance projections and forecasting to support business growth targets.

Requirements

• Minimum of 18 months of experience in marketing, ideally within offline/ATL/direct channels.
• Proven ability to interpret performance data and numbers using Excel, Google Sheets, or BI tools.
• Experience in budget management, forecasting, and campaign optimization.
• Strong communication skills with experience working cross-functionally with CRM, Data, and Creative teams.
• Experience managing external agencies or partners.
• Must be based in the UK with the ability to work in a hybrid capacity.

Nice to have

• Experience in high-growth startup environments.
• Familiarity with pet industry marketing.

Culture & Benefits

• Flexible core hours and a 9/10 day working week to enhance wellbeing.
• Hybrid working model with the ability to work from abroad for 2 weeks every 6 months.
• 25 days of holiday, increasing to 27 days over time.
• Comprehensive health insurance paid by the company.
• Access to an in-house L&D team for year-round professional development.
• 50% discount on all hirify.global products and discounted gym membership.

Hiring process

• CV review by the Talent Acquisition Team.
• Initial call with the TA Team to discuss skills and experience.
• Video call with the hiring manager.
• Presentation of a task to a panel of interviewers.