Customer Marketing Manager (B2B)

TL;DR

Customer Marketing Manager (B2B): Managing client loyalty, advocacy, and retention programmes to drive growth and client satisfaction with an accent on client journey mapping and advocacy assets. Focus on building structured referral programmes, activating case studies, and optimizing CRM-triggered expansion campaigns.

Location: Hybrid in London, United Kingdom

Company

A specialist agency focused on designing, building, and running bespoke in-house marketing ecosystems for global brands.

What you will do

• Develop and manage client journey mapping to improve loyalty and retention.
• Own the client advocacy and referral programme, including NPS survey design and analysis.
• Identify and activate public case studies and create sales enablement materials.
• Plan and coordinate high-impact client events, roundtables, and experiences.
• Produce and manage client communications, including newsletters and product updates.
• Support upsell and cross-sell activity through CRM-triggered campaigns and team enablement materials.

Requirements

• Experience in customer marketing, client engagement, or B2B account marketing.
• Strong writing skills for creating engaging client communications and advocacy materials.
• Familiarity with CRM platforms and NPS measurement tools.
• Basic proficiency with Gen AI tools for content drafting and research.
• Must be based in London, United Kingdom.

Culture & Benefits

• Environment that values ambition, imagination, and a results-focused mindset.
• Strong commitment to being actively pro-inclusive and anti-racist.
• Culture of continuous learning and listening to understand client and market needs.
• Commitment to environmental sustainability with science-based emissions reduction targets.