Director, European Performance & Growth (Performance Marketing)

TL;DR

Director, European Performance & Growth (Performance Marketing): Leading the end-to-end media strategy and execution across Europe to drive direct-to-consumer (DTC) revenue with an accent on multi-channel paid media, conversion rate optimization, and attribution modeling. Focus on maximizing ROI across Meta, Google, and TikTok, optimizing the digital subscription journey, and managing high-value DTC product launches.

Location: Hybrid (London, GB) - teams are required to be in the office four days a week (Monday - Thursday).

Company

Global media company producing high-quality content through iconic brands such as Vogue, GQ, Vanity Fair, and Wired.

What you will do

• Lead the end-to-end media strategy and execution across Europe to deliver DTC revenue growth for all brand portfolios.
• Execute multi-channel campaigns across search, social, display, shopping, programmatic, and influencer marketing.
• Manage and optimize KPIs including CPA, conversion rates, CLV, and gross margin using CRO and A/B testing.
• Define measurement frameworks and attribution models to maximize budget efficiency and profit.
• Oversee the project management of specialized DTC products, such as beauty advent calendars, from procurement to distribution.
• Coach a team of direct reports and lead a larger cross-functional marketing squad across Europe.

Requirements

• 10+ years of experience in DTC performance marketing.
• Proven track record of delivering high ROI across diverse digital marketing channels and subscription models.
• Experience in cross-cultural collaboration and managing international stakeholders across different European markets.
• Deep expertise in marketing technology and data-driven hypothesis testing to optimize customer experience.
• Strong leadership and management skills with experience leading direct reports and cross-functional teams.
• Must be based in London and able to work from the office 4 days per week.

Culture & Benefits

• 25 days holiday plus bank holidays, with additional leave for volunteering or moving house.
• Competitive pension scheme, Bupa Private Healthcare, and season ticket loans.
• Wellbeing tools including core hours, 10 remote days, and corporate gym membership.
• Dog-friendly office environment and discounts on magazine subscriptions.
• Professional development via the hirify.global Learning Hub with courses in local languages.