B2B Events Lead (Fintech)

TL;DR

B2B Events Lead (Fintech/Crypto): Owning the end-to-end event programme to drive lead generation and pipeline growth with an accent on strategy, execution, and ROI accountability. Focus on designing high-impact event formats, managing executive logistics at Tier 1 conferences, and optimizing lead-to-sales workflows.

Location: Remote-first from Europe (excluding Russia and Ukraine); Riga office available.

Company

hirify.global is a regulated, profitable crypto platform making digital assets accessible globally for millions of customers.

What you will do

• Manage the full B2B event calendar, including sponsored Tier 1-2 conferences, VIP dinners, roundtables, and hackathons.
• Drive qualified lead generation through lead capture, CRM entry in Pipedrive, and efficient handoff to sales teams.
• Coordinate end-to-end logistics, scheduling, and briefing packs for the CEO and CMO at flagship industry events.
• Build and operate a structured online events programme, including a quarterly webinar series.
• Own the events budget, overseeing vendor negotiations, spend tracking, and ROI reporting to leadership.
• Execute pre-event outreach to secure high-value meetings with target accounts.

Requirements

• 5+ years in event management, with at least 2 years in the fintech or crypto sectors.
• Proven track record of driving B2B leads with verifiable pipeline data.
• Experience in full budget ownership, cost-per-lead analysis, and ROI reporting.
• Willingness and ability to travel frequently across Europe, the US, and internationally.
• Strong CRM discipline, specifically with lead capture and pipeline reporting (Pipedrive preferred).
• English: C1+ (Excellent) required for partner negotiations and executive briefings.
• Location: Must be based in Europe (non-UA/non-RU).

Nice to have

• Existing network of organisers and speakers within the fintech/crypto ecosystem.
• Experience applying Account-Based Marketing (ABM) to event strategy.
• Knowledge of MiCA, VASP regulation, and the EU/UK regulatory landscape.
• Experience with marketing automation tools like HubSpot or Marketo.

Culture & Benefits

• Remote-first work environment with the option to use the Riga office.
• Direct access to the CMO and CBDO with a low-bureaucracy, outcome-oriented culture.
• Medical insurance and a dedicated education budget.
• Front-row access to major industry events like Money20/20, Slush, and FinovateEurope.

Hiring process

• Stage 1: CMO interview focusing on competency and strategy.
• Stage 2: Presentation task and interview with the CMO and CBDO.
• Stage 3: Culture fit interview with the Head of HR.