Senior CRM Project Manager (CRM)

TL;DR

Senior CRM Project Manager (CRM): Driving promotional strategy and ROI optimization across European markets with an accent on personalized promotions and the development of a gamified promotional wallet. Focus on translating member insights into product requirements, designing engagement loops, and maximizing budget efficiency.

Location: Hybrid in Milan, Italy

Company

hirify.global is a leading e-commerce platform collaborating with over 7,000 brands to offer limited-time discounted products across various European markets.

What you will do

• Own and optimize the strategy and allocation of the promotional marketing budget across all customer lifecycle stages.
• Lead the CRM workstream for the "Wallet & Promotional Products" strategic initiative to transform the member promotional experience.
• Define functional features and promotional mechanics, such as cashback, vouchers, and targeted incentives, based on business OKRs.
• Build and maintain a promotional performance framework to track ROI by mechanic, market, and funding source.
• Collaborate with Front/Growth, Finance, and Tech teams to ensure CRM objectives are integrated into the product roadmap.
• Conduct structured A/B tests on promotional mechanics and document all strategy and test results.

Requirements

• 7–8 years of experience in CRM, promotional marketing, or loyalty strategy, ideally within e-commerce or retail.
• Proven track record of managing significant promotional budgets with demonstrated ROI impact.
• Strong analytical profile with experience in A/B testing frameworks and KPI-driven decision making.
• Ability to translate business needs into concrete product requirements for PM and Tech teams.
• Fluent English (C1) is required.
• Must be based in or able to work in a hybrid setup in Milan, Italy.

Nice to have

• Experience designing loyalty or gamification mechanics.
• Familiarity with CRM platforms like Salesforce Marketing Cloud or Adobe Campaign.
• Experience in B2B2C or marketplace environments.
• Knowledge of brand co-funding and trade marketing mechanics.

Culture & Benefits

• Variable bonus system.
• Dynamic and creative international team environment.
• Access to a corporate e-learning platform, meetups, and conferences.
• Flexible office policy with up to 2 days of remote work per week.
• Health insurance.

Hiring process

• HR interview.
• Manager interview.