Marketing Science Manager - Audience Strategy

TL;DR

Marketing Science Manager - Audience Strategy (Marketing Science): Designing and implementing audience data strategies and onboarding processes within the Open Media Studios platform with an accent on technical delivery and client engagement. Focus on building scalable audience frameworks, optimizing data activation, and translating complex data into commercial value for clients.

Location: London, UK (Hybrid: 4 days/week in office). Must have the right to work in the UK

Company

AI-driven media operating unit of WPP, focusing on creative personalisation at scale via the WPP Open platform.

What you will do

• Manage end-to-end data onboarding and integration of first and third-party data into OMS.
• Design and maintain best practice frameworks for audience planning and targeting methodologies.
• Configure audience solutions within Open Media Studios to meet account-specific needs.
• Act as a subject matter expert in client meetings, presenting data-driven recommendations.
• Collaborate with measurement teams to prove the incremental value of audience solutions.
• Manage relationships with data partners to ensure data quality and attribution accuracy.

Requirements

• Experience with data integrations, audience builds, and planning platforms (OMS or equivalent).
• Knowledge of digital media channels including CTV, DOOH, Digital Audio, Display, and Video.
• Must have the right to work in the UK.
• Strong ability to communicate technical concepts to senior client stakeholders.
• Analytical mindset with a solution-oriented approach to data problem-solving.
• Experience in designing and improving business processes for scalability.

Nice to have

• Knowledge of emerging AI and automation trends in media planning.
• Deep understanding of privacy regulations and identity solutions.

Culture & Benefits

• Hybrid work environment (approximately 4 days a week in office).
• Comprehensive benefits including medical, vision, dental, and group retirement plans.
• Significant paid time off and employee mental health awareness days.
• Inclusive culture with employee resource groups and frequent in-office networking events.
• Access to global WPP networks for professional growth and learning.