Client Audience Strategy Manager (AI)

Location: London, United Kingdom; hybrid work with teams in the office around four days a week. This is a UK-based role and requires the right to work in the United Kingdom.

Company

hirify.global is WPP’s AI-driven media operating unit, combining media, data, partnerships, and the WPP Open marketing platform to deliver personalized, measurable media solutions.

What you will do

• Own first- and third-party data onboarding across supported accounts, including integration and activation in Open Media Studios and proprietary planning tools.
• Design audience solutions, platform configurations, technical workflows, and scalable planning frameworks.
• Create documentation, playbooks, and guides while championing consistent adoption of planning tools and methodologies.
• Attend client meetings, present audience and data recommendations, and translate technical concepts into commercially relevant narratives.
• Work with measurement teams to demonstrate the incremental value and business impact of data-driven targeting.
• Manage data partner relationships, concurrent projects, platform dependencies, privacy considerations, and innovation initiatives involving AI and automation.

Requirements

• Hands-on experience with data integrations, audience builds, planning principles, and Open Media Studios or an equivalent planning platform.
• Working knowledge of CTV, DOOH, digital audio, display, and video channels, as well as marketing theory and media planning.
• Understanding of privacy regulations and identity solutions relevant to audience strategy.
• Confident presentation and communication skills, including the ability to explain technical complexity to senior client stakeholders.
• Strong analytical, numerical, organizational, and problem-solving skills with the ability to manage multiple priorities.
• Must have the right to work in the United Kingdom.

Culture & Benefits

• Hybrid working model with regular in-office collaboration, events, and team activities.
• Employee resource groups and an inclusive environment focused on trust, respect, and professional growth.
• Medical, vision, dental, and group retirement benefits.
• Significant paid time off, partner discounts, and employee mental health awareness days.
• Access to global hirify.global and WPP networks, professional connections, and learning opportunities.