KOL Specialist (Fintech)

TL;DR

KOL Specialist (Fintech): Identifying and managing Key Opinion Leaders in the Malaysia market to drive brand awareness and product growth with an accent on end-to-end influencer collaboration and briefing. Focus on executing digital marketing campaigns and optimizing reach and engagement performance.

Location: On-site (Bandar Utama, Petaling Jaya, Malaysia)

Company

hirify.global is a global application platform developer that created the leading insurance platform in Southeast Asia to digitize the insurance industry.

What you will do

• Identify and onboard relevant KOLs and influencers aligned with the Malaysia market and brand positioning.
• Manage the end-to-end influencer collaboration process, including briefing, negotiation, and coordination.
• Execute KOL-driven campaigns for product launches, promotions, and brand awareness.
• Translate marketing objectives into clear influencer briefs while ensuring alignment with brand tone and compliance.
• Track and report on campaign performance (reach, engagement, conversions) to provide optimization insights.

Requirements

• Proven experience in influencer marketing and KOL management.
• Experience managing social media campaigns or digital marketing activations.
• Strong communication, negotiation, and coordination skills.
• Ability to work independently in a fast-paced environment.
• Must be based in or able to work on-site at the Bandar Utama, Petaling Jaya office.

Nice to have

• Strong existing network of influencers and KOLs in Malaysia.

Culture & Benefits

• Work in a densely talented, highly motivated team within a flat organization.
• Focus on engineering and product excellence.
• Direct contribution to a mission of increasing societal efficiency through technology.
• Flexible schedule of 3–5 working days per week.