Senior Product Marketing Manager (Fintech)

TL;DR

Senior Product Marketing Manager (Fintech/AI): Defining product positioning and go-to-market strategies for an AI-powered wealth management platform with an accent on customer adoption and revenue growth. Focus on building messaging frameworks, executing high-impact launches, and aligning product strategy with market needs.

Location: On-site in McLean, VA (Monday through Friday). Relocation is possible.

Company

hirify.global is building an AI-powered wealth management platform that integrates investments, taxes, retirement, and estate planning into a single interface.

What you will do

• Lead end-to-end product launches from strategy to execution, defining GTM plans and positioning.
• Conduct customer interviews, competitive research, and market analysis to inform product strategy.
• Develop compelling messaging and frameworks that resonate with key buyer personas.
• Create sales enablement materials, including decks, one-pagers, and battlecards.
• Partner with demand generation and content marketing teams to drive product adoption.
• Collaborate with product management to influence the roadmap based on market feedback.

Requirements

• 6+ years of experience in product marketing.
• Strong expertise in GTM strategy, product positioning, and messaging development.
• Excellent storytelling, writing, and communication skills.
• Proven ability to collaborate cross-functionally and influence without direct authority.
• Comfort with data-driven decision-making and performance measurement.
• Startup and/or direct to consumer (D2C) experience.

Culture & Benefits

• 100% employer-covered medical insurance for employees, plus dental and vision.
• 401(k) retirement savings program.
• Paid time off and most federal holidays.
• Comprehensive parental leave policy.
• Covered meals throughout the week and a monthly fitness stipend.
• Equity, early exercise eligibility, and annual compensation reviews.
• Boomerang Program: Ability to leave to start a company and return within 6 months.