Senior Marketing Manager (Retail Media)

TL;DR

Senior Marketing Manager (Retail Media): Leading the Retail Media GTM and global market expansion for an audio AI platform with an accent on building retailer marketing functions and repeatable commercial motions. Focus on developing market entry strategies for LATAM and EMEA and creating scalable GTM playbooks.

Location: Remote (United States)

Company

hirify.global is an Audio + AI company redefining in-store retail media networks for global brands and retailers.

What you will do

• Own and execute retailer-specific GTM strategies across current retail media partners.
• Lead market expansion into new geographies, specifically LATAM and EMEA.
• Develop retail media marketing campaigns to drive media sales and deepen partner relationships.
• Build a repeatable and scalable GTM and expansion playbook.
• Partner with sales and demand generation teams to develop enablement materials and positioning.
• Monitor market intelligence, competitive landscapes, and retailer priorities.

Requirements

• 5–8 years of marketing experience in retail media, adtech, or commercial marketing.
• Experience working in a startup or high-growth environment.
• Comfortable in client-facing settings, representing the company to retail media leaders.
• Ability to operate both strategically (market strategy) and operationally (brief building).
• Strong cross-functional instincts and writing ability.
• Must be based in the United States.

Nice to have

• Account management or client services experience.
• Direct experience at a retail media network or programmatic platform.
• Experience launching marketing in LATAM, EMEA, or APAC.
• Familiarity with the enterprise retail landscape (convenience, grocery, or specialty).

Culture & Benefits

• Lean, high-performing marketing team in a scale-up environment.
• Builder's culture where you are expected to create the playbook rather than just manage one.
• Full remote work flexibility.
• Opportunity to work at the intersection of audio, AI, and commerce.