Product Marketing Lead (AI)

TL;DR

Product Marketing Lead (SaaS/AI): Developing GTM strategies and campaigns to drive product adoption and growth for an AI-powered business management platform with an accent on positioning and market insights. Focus on executing multi-channel GTM plans, conducting customer research, and aligning product roadmaps with market needs.

Location: Tel Aviv, Israel

Company

hirify.global is an AI-powered business management platform designed to help service-based business owners attract leads, manage projects, and process payments efficiently.

What you will do

• Develop and execute GTM strategies and campaigns for priority segments and verticals.
• Define clear product positioning, messaging, and value propositions to differentiate the product in the market.
• Partner with Product Managers to align on roadmaps and build adoption strategies for new features.
• Lead cross-functional teams to execute marketing programs that drive awareness, consideration, and conversion.
• Conduct market and customer research to uncover insights, pain points, and barriers to adoption.
• Monitor and analyze adoption, funnel conversion, and competitive trends to improve performance.

Requirements

• 8+ years of professional experience, with at least 4 years in a Product Marketing role within a B2C/B2B2C SaaS company.
• Proven track record of developing and executing multi-channel GTM strategies with measurable results.
• Native-level English proficiency (verbal and written) is required.
• Strong stakeholder management skills and an analytical mindset for data-driven recommendations.
• Must be based in Tel Aviv, Israel.
• High level of AI fluency and a track record of experimenting with new technologies.

Culture & Benefits

• Competitive salary and meaningful equity grants.
• Comprehensive wellness programs and exceptional family leave policies.
• Impact-driven environment that encourages out-of-the-box thinking and innovation.
• Culture based on ownership, transparency, and a growth mindset.