Digital Marketing Specialist

TL;DR

Digital Marketing Specialist: Planning and executing integrated campaigns across email, social media, and paid platforms with an accent on conversion rate optimization (CRO) and performance tracking. Focus on running A/B tests, analyzing campaign data, and collaborating with internal teams to drive lead generation and improve marketing performance.

Location: Must be based in Denver, CO, US (Hybrid/Remote)

Company

hirify.global is a world-leading software company providing solutions for architecture, engineering, and construction, helping professionals design, build, and operate resilient infrastructure.

What you will do

• Coordinate and execute integrated digital marketing campaigns across email, social media, and SEO/SEM channels.
• Implement paid media strategies on Google Ads, LinkedIn, and Meta, including trafficking and creative alignment.
• Champion Conversion Rate Optimization (CRO) by identifying opportunities and running A/B tests on landing pages and emails.
• Analyze performance metrics such as CPA and ROAS to provide actionable insights for strategy and budget allocation.
• Maintain the marketing tech stack, including analytics platforms, tag management, and data visualization tools.
• Collaborate with internal teams and external partners to ensure cohesive campaign execution and customer journey optimization.

Requirements

• Must be based in Denver, CO, US.
• 2-3 years of experience in a digital marketing role.
• Proficiency with Google Analytics, Google Tag Manager, and data visualization tools like Looker Studio or Tableau.
• Advanced spreadsheet skills including VLOOKUP/XLOOKUP and pivot tables.
• Familiarity with CRM or Marketing Automation platforms such as Salesforce, Marketo, or Hubspot.
• Working knowledge of SEO/SEM principles and CMS platforms like WordPress.

Culture & Benefits

• Opportunity to work at a world-leading infrastructure software company.
• Commitment to inclusion, belonging, and colleague wellbeing through global initiatives.
• Attractive salary and benefits package.
• Collaborative team environment focused on sustainable and resilient infrastructure solutions.