Senior Performance Marketing Manager (iGaming)

TL;DR

Senior Performance Marketing Manager (iGaming): Managing multi-million-dollar paid acquisition budgets across a portfolio of client accounts with an accent on Meta Ads, ROAS optimization, and conversion tracking. Focus on designing AI-enabled workflows, scaling user acquisition, and presenting performance insights to senior leadership and clients.

Location: Must be based in or able to work onsite in Concord, Ontario

Company

hirify.global is a global gaming and digital entertainment company providing performance marketing services to internal brands and external clients.

What you will do

• Own user acquisition performance across a portfolio of client accounts, ensuring targets for ROAS, CPR, and first-time-deposits are met.
• Plan, launch, and optimize campaigns across Meta, TikTok, Snapchat, Google, and programmatic channels.
• Manage multi-million-dollar monthly media budgets with direct authority.
• Design and scale AI-enabled, automation-first workflows for campaign management and reporting.
• Maintain a structured A/B testing framework for audiences, creative, and landing pages.
• Present performance results and strategic recommendations to client stakeholders and senior leadership.

Requirements

• Minimum 5 years of hands-on performance marketing or user acquisition experience.
• Demonstrated depth in Meta Ads, including account structure, bidding, and testing.
• Proven track record of managing multi-million-dollar media budgets.
• Expertise in web acquisition, funnel optimization, and conversion event strategy.
• Working knowledge of Meta Conversions API and server-side tracking.
• Strong analytical skills with the ability to translate data into clear recommendations.

Nice to have

• Experience in iGaming, sports betting, or high-LTV verticals.
• Agency or client-facing performance marketing experience.
• Mobile app user acquisition experience (AppsFlyer, Adjust, Branch).
• Additional channel depth in TikTok, Snapchat, or Google Ads.

Culture & Benefits

• Senior role with genuine budget authority and ownership of outcomes.
• Competitive base salary with performance-based bonuses.
• Direct collaboration with in-house creative and motion teams.
• Growth opportunities within a scaling international group.