Marketing Analytics Lead, Enterprise Marketing

Location: San Francisco, CA or New York City, NY; hybrid policy requiring staff to be in an Anthropic office at least 25% of the time

Annual salary: $255,000–$320,000 USD

Company

Anthropic develops reliable, interpretable, and steerable AI systems designed to be safe and beneficial for users and society.

What you will do

• Own and extend a marketing measurement framework connecting marketing activity to pipeline, revenue, and product usage.
• Define trusted marketing metrics and align marketing, finance, sales strategy, sales development, data science, and data engineering teams on shared definitions.
• Build and maintain data models and dashboards used by marketers and executives in regular performance reviews.
• Write analytical SQL on large datasets to analyze funnel performance and attribution.
• Lead adoption of the framework, teach stakeholders how the metrics work, and present decision-ready findings to leadership.
• Track data quality issues and framework gaps, partnering with data engineering to resolve them.

Requirements

• Deep experience in marketing analytics, including lead funnels, enterprise pipeline attribution, and product usage measurement.
• Experience designing metrics from scratch and turning ambiguous questions into measurable definitions.
• Strong analytical SQL skills with large datasets.
• Experience building data models with tools such as dbt and dashboards used by broad audiences.
• Ability to set direction independently, align cross-functional teams, and explain metrics to non-technical audiences.
• Bachelor’s degree or equivalent education, training, or professional experience in a relevant field.

Nice to have

• Experience with both enterprise sales-led and product-led growth motions.
• Familiarity with marketing attribution models, CRM and marketing automation data such as Salesforce, and the practical tradeoffs of pipeline measurement.
• Background in data science, analytics engineering, or marketing operations.
• Experience establishing a measurement practice and presenting insights directly to executives.

Culture & Benefits

• Collaborative environment focused on high-impact AI research and trustworthy AI.
• Flexible working hours and an office-based hybrid arrangement.
• Competitive compensation with optional equity donation matching.
• Generous vacation and parental leave.
• Office space designed for collaboration.
• Visa sponsorship may be available, with immigration lawyer support, depending on the role and candidate.