Brand And Communications Director (Igaming)

TL;DR

Brand and Communications Director (Igaming): Defining and building the global brand identity for hirify.global Bet with an accent on storytelling, reputation management, and integrated marketing strategy. Focus on establishing a trusted, differentiated market presence across international territories and leading a high-performing communications function.

Location: Hybrid role based in London, UK

Company

A global leader in sports streaming and entertainment, revolutionizing how fans experience sports through innovative technology and content.

What you will do

• Define and evolve the global brand positioning, identity, and long-term strategy for hirify.global Bet.
• Lead global communications, including PR, media relations, and executive thought leadership.
• Develop and execute communication plans for major market entries, launches, and strategic partnerships.
• Own the storytelling framework across all marketing, CRM, social, and sponsorship touchpoints.
• Partner with commercial and growth teams to maximize brand value from sponsorships and ambassadors.
• Build and lead a high-performing Brand & Communications function while managing agency partners.

Requirements

• 10+ years of experience in senior Brand Marketing, Communications, or PR leadership roles.
• Proven success in building consumer brands within highly competitive, digitally-led markets.
• Deep expertise in brand strategy, positioning, and integrated marketing campaigns.
• Strong experience managing media relations, corporate reputation, and complex stakeholder environments.
• Understanding of regulated industries and fan engagement within sports or entertainment.
• Must be based in or able to work from London, UK on a hybrid basis.

Nice to have

• Experience within the betting or gaming industry.
• Background in activating high-profile global sponsorships.

Culture & Benefits

• Competitive salary with pension contributions up to 5%.
• 25 days of annual leave, increasing by 3 days after 3 years of service.
• Private medical insurance and life assurance.
• Family-friendly policies including enhanced parental leave.
• Flexible working arrangements and electric vehicle benefit options.
• Access to internal speaker series, events, and professional development resources.