Social Media Ads Manager (Meta)

TL;DR

Social Media Ads Manager (Meta): Building and scaling paid social acquisition channels for consumer software products with an accent on performance metrics, creative testing, and budget optimization. Focus on managing Meta ad accounts, driving creative strategy, and hitting aggressive CPA and ROAS targets.

Location: Must be based within approximately ± 4 hours of CET (Central European Time)

Company

hirify.global is a fast-moving consumer software company building browser-based document tools used by millions of people worldwide.

What you will do

• Own Meta paid social end-to-end, including strategy, campaign builds, budget allocation, and scaling.
• Manage spend against clear CPA and ROAS goals, ensuring channel efficiency.
• Partner with content creators and designers to define the creative testing roadmap and iterate on ad performance.
• Structure and read A/B tests across creative, audiences, and placements to separate signal from noise.
• Build reporting loops to track performance and surface insights to the growth team.
• Lead expansion into additional platforms as the channel matures.

Requirements

• 3+ years of experience managing paid social campaigns with direct budget ownership.
• Deep, hands-on expertise in Meta Ads Manager, including campaign structure, ASC, and pixel/Conversions API.
• Performance-driven mindset with comfort being measured on CPA and ROAS.
• Strong creative instincts to brief and direct ad creative effectively.
• Analytical fluency in reporting tools and attribution.
• Must be located within ± 4 hours of CET to ensure optimal collaboration.

Nice to have

• Hands-on experience with YouTube, Google Display, or TikTok Ads.
• Familiarity with SaaS/subscription unit economics (LTV, payback, cohort ROAS).
• Experience working with creative teams or UGC pipelines.
• SQL skills or comfort working with raw performance data.

Culture & Benefits

• Fully remote work environment with freedom to work from anywhere within the time zone.
• Unlimited PTO policy to support well-being.
• Paid national holidays.
• Company-provided MacBook for productivity.
• Flexible independent contractor agreement offering autonomy and tax advantages.

Hiring process

• Recruiter screening (40 minutes).
• Take-home assignment.
• Technical interview (45 minutes).
• Final interview (45 minutes).