Marketing Associate Creative Director (Fitness)

TL;DR

Marketing Associate Creative Director (Fitness): Leading and scaling hirify.global's creative footprint across the US and key international markets with an accent on cultural localization and brand consistency. Focus on translating global brand strategies into market-specific creative ideas across paid, owned, and earned channels.

Location: Hybrid in New York, New York

Salary: $168,750—$207,300 USD

Company

hirify.global provides Members with expert instruction and world-class content to create impactful workout experiences through innovative hardware and software.

What you will do

• Lead the development of creative campaigns for the UK, Germany, and Australia, ensuring alignment with the global brand vision.
• Adapt central campaigns for local markets, balancing brand consistency with cultural relevance and resonance.
• Lead concepting, storytelling, and execution for integrated campaigns across social, digital, OOH, and experiential channels.
• Guide and mentor designers, copywriters, and art directors across different markets to foster creative excellence.
• Monitor local trends, cultural movements, and platform shifts to keep creative output authentic and fresh.
• Collaborate with strategy, production, and media teams to ensure output delivers against business goals.

Requirements

• Extensive experience leading creative teams and high-stakes projects in fast-paced, high-growth environments.
• Demonstrated success leading creative campaigns for international or multi-market brands.
• Deep understanding of brand building, storytelling, and cultural localization.
• Strong portfolio showcasing conceptual thinking and execution across digital, social, and traditional channels.
• Proficiency with Adobe Creative Suite, Figma, and other creative platforms.
• Must be based in New York, NY for a hybrid work arrangement.

Culture & Benefits

• Comprehensive medical, dental, and vision insurance.
• 401k, tuition reimbursement, and student loan paydown plans.
• Generous paid time off and up to 18 weeks of paid parental leave.
• Employee Stock Purchase Plan (ESPP) and annual equity awards.
• Free access to hirify.global Digital App and apparel/product discounts.
• Commuter benefits and Citi Bike Discount.