Lead User Acquisition Manager (D2C)

TL;DR

Lead User Acquisition Manager (D2C): Scaling paid acquisition for D2C subscription products with an accent on maximizing ROI and ROAS across paid channels. Focus on developing growth plans based on LTV:CAC ratios, optimizing campaign structures, and iterating on high-performing ad creatives.

Location: Remote (Must be located within approximately ± 4 hours of CET). Target locations include Serbia, EU, Georgia, Montenegro, and Ukraine.

Company

A technology company specializing in innovative consumer D2C subscription products across multiple sectors.

What you will do

• Own and maximize ROAS across all paid channels, including Meta, Google, and TikTok.
• Develop and implement growth strategies based on LTV:CAC ratios and ARPU.
• Design and execute optimal campaign structures, targeting, and bidding strategies.
• Collaborate with the creative team to develop and test new selling angles and messaging.
• Build and maintain performance reporting and attribution frameworks using Tableau and GA.
• Manage the testing roadmap, including A/B tests, geo-expansion, and channel scaling.

Requirements

• 3+ years in performance marketing with a strong focus on D2C subscription products (web-to-web, web-to-app).
• Proven track record of maximizing ROI and scaling paid acquisition.
• Deep platform expertise across Meta, Google, and TikTok.
• Strong analytical skills with proficiency in Tableau, Google Analytics, and Excel/SQL.
• Must be located within ± 4 hours of the CET time zone.

Culture & Benefits

• Full remote work environment with high flexibility.
• Unlimited paid time off (PTO) and paid national holidays.
• Company-provided MacBook for all employees.
• Flexible Independent Contractor (B2B) agreement with associated tax advantages.

Hiring process

• Recruiter Screening (40 minutes).
• Hiring Manager Interview (60 minutes).