обновлено 1 день назад
Senior Manager, Experiential Marketing
163 500 - 245 500$
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Senior Manager, Experiential Marketing (B2B Events): Leading GoFundMe’s experiential marketing function across its annual Collaborative conference and 40+ field events with an accent on pipeline impact, attendee engagement, and scalable program infrastructure. Focus on building event strategy, managing cross-functional execution and budgets, and optimizing programs through ROI measurement and field intelligence.
Location: Remote; willingness to travel up to 30% of the time.
Annual U.S. salary range: $163,500–$245,500, plus equity and benefits.
Company
operates a community fundraising platform that connects individuals and nonprofits to help people and support causes.
What you will do
- Own the experiential marketing strategy for Collaborative, the annual flagship conference, and a portfolio of 40+ field events, roundtables, meetups, and partner activations.
- Lead end-to-end conference planning, including programming, speaker strategy, customer and sales engagement tracks, production quality, and attendee experience.
- Build and scale the events function through program architecture, vendor partnerships, process infrastructure, and budget management.
- Partner with Sales, Customer Success, Product, and Marketing to drive pipeline influence, retention, executive engagement, and brand impact.
- Manage direct reports and contractors while setting priorities, coaching the team, and developing an accountable culture.
- Define KPIs, report on pipeline influence and ROI, and use post-event data and field insights to optimize programs and inform go-to-market priorities.
Requirements
- 8–12 years of experience in event marketing, experiential marketing, or field marketing, including 3–4 years managing a team.
- Experience leading large-scale B2B events, ideally with 1,000+ attendees, multi-track programming, executive engagement, sponsor management, and accountability for pipeline impact.
- Ability to build or scale an events function, own budgets, track ROI, and present strategy and results to senior leadership.
- Strong cross-functional experience aligning Sales, Customer Success, and Marketing around shared event goals.
- Highly organized, calm under pressure, and able to manage competing priorities across a complex event calendar.
- Proficiency with Salesforce, Swoogo, ClickUp, or similar event and project management tools.
Nice to have
- Experience in B2B SaaS, nonprofit technology, or a mission-driven organization.
- Bachelor’s degree in Marketing, Communications, or a related field.
- Experience building or scaling event programs in a high-growth company.
Culture & Benefits
- Mission-driven environment focused on helping people support one another and advancing positive social change.
- Healthcare, dental, vision, life insurance, equity, and a 401(k) savings program.
- Financial assistance for hybrid work and family planning, generous parental leave, flexible time off, and mental health and wellness resources.
- Learning, development, recognition, volunteering, diversity, equity, and inclusion programs.
- Fast-paced, collaborative workplace with a diverse and passionate team.
Hiring process
- Recruiter discussion and evaluation of experience, skills, education, and qualifications.
- Metaview may be used in the hiring process for certain New York City-related remote roles; alternative selection processes and accommodations are available upon request.
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