Head Of Brand & Marketing (CPG)

TL;DR

Head of Brand & Marketing (CPG): Leading brand strategy and marketing execution for a functional beverage brand with an accent on retail go-to-market, community building, and educational content. Focus on scaling the brand through a senior individual contributor role, managing PR, ambassador programs, and founder-aligned growth metrics.

Location: Must be based in the US

Company

hirify.global is a functional beverage brand dedicated to women's health, supporting every phase of life with a growing retail presence and community.

What you will do

• Own brand strategy, narrative, and visual identity to establish the company as an authoritative voice in women's health.
• Lead retail go-to-market plans, including in-store activations, demo strategies, and cross-channel support.
• Manage PR partners and founder-led press relationships across lifestyle and trade media.
• Scale the Health Professional Ambassador Program by building durable partnerships with practitioners.
• Develop and execute a comprehensive content strategy across social, SEO, and podcast channels.
• Manage the marketing budget and track performance against key metrics like trial rates and repeat purchase.

Requirements

• 5–10 years of experience in brand and marketing roles at CPG companies.
• At least 2–3 years of experience at the Director level or equivalent.
• Direct experience scaling a CPG brand through national retail launch.
• Hands-on operator mindset with a track record of working with limited resources.
• Must be based in the US.
• Strong writing skills and ability to translate founder vision into operational reality.

Nice to have

• Functional health, wellness, supplement, or beverage industry experience.
• Specific experience in the women's health category.

Culture & Benefits

• Remote-first work environment with quarterly in-person offsites.
• Meaningful equity stake at a pivotal growth stage.
• Standard medical, dental, and vision health benefits.
• Kid-friendly culture that prioritizes family and flexible scheduling.
• Direct reporting line to the founder with significant ownership over the marketing agenda.

Hiring process

• Intro call with recruiting partner.
• Interview with the founder and team members.
• Short practical test task for finalists.