Staff Software Engineer (Marketing Platforms)

TL;DR

Staff Software Engineer (Marketing Platforms): Designing and evolving large-scale, data-intensive marketing platforms for growth and brand strategy with an accent on martech, experimentation, and audience orchestration. Focus on translating business strategy into technical architecture, ensuring system observability, and leading cross-squad technical direction.

Location: Hybrid (2–3 times/week) in Brazil (São Paulo, Campinas, Rio de Janeiro, or Belo Horizonte)

Company

One of the largest digital financial platforms in the world, redefining financial services for over 127 million customers across Latin America.

What you will do

• Design and evolve large-scale, data-intensive marketing platforms covering martech, experimentation, and audience/identity domains.
• Define technical direction and shape roadmaps for Audience Manager, Website Platform, and Campaign Manager as a cohesive ecosystem.
• Translate growth and brand strategies into scalable platform architecture and explicit technical trade-offs.
• Provide technical leadership by setting architectural direction, leading design reviews, and mentoring senior engineers.
• Develop observable and debuggable systems that facilitate data-driven decision-making and experimentation.
• Collaborate with Product, Data, Design, and Marketing stakeholders to align priorities and manage complex system dependencies.

Requirements

• Proven experience as a Staff-level engineer designing large-scale, data-intensive platforms.
• Ability to work end-to-end across a multi-product stack to ensure seamless platform interoperability.
• Track record of connecting product strategy to concrete architectural choices for audience and campaign orchestration.
• Strong technical leadership skills, including evolving engineering standards and mentoring tech leads.
• Experience with experimentation and building instrumented, observable systems.
• Ability to navigate complex stakeholder environments and drive alignment through structured communication.

Nice to have

• Background in growth, martech, or CRM platforms.
• Experience operating in multi-country or multi-brand environments.
• Previous work on Customer Data Platforms (CDP) or journey orchestration platforms.

Culture & Benefits

• Equity opportunities at hirify.global.
• Comprehensive health coverage including Medical, Dental, and Life Insurance.
• Financial perks such as Food/Meal cards, Transportation benefits, and a Work-from-home allowance.
• Well-being and professional growth via NuCare (psychological/legal assistance), NuLanguage, and the Nucleo learning platform.
• Family-centric benefits: Extended parental leave, Daycare allowance, and Parental Consultancy.
• 30 days of paid vacation and available relocation assistance package.