Sr Product & Customer Marketing Manager

TL;DR

Sr Product & Customer Marketing Manager (Product Marketing): Own how hirify.global tells its story to the market, prospects, and existing customers by building a content and program engine that drives pipeline with an accent on positioning, messaging, and go-to-market execution. Focus on translating product roadmaps into customer-facing communications, producing ROI-driven case studies, and running PR, distribution, and sales enablement assets that convert.

Location: Canada

Company

hirify.global builds a communications service provider (CSP) operating system for telcos, covering billing, operations, and automation.

What you will do

• Own content creation across thought leadership, buyer guides, industry reports, blog posts, and lead-generating programs.
• Produce customer case studies and success stories demonstrating real-world ROI.
• Drive product marketing: positioning, messaging, ICP definition, and go-to-market for new features and launches.
• Manage content distribution and PR, including media relationships, press releases, and inbound press requests.
• Develop sales enablement materials (one-pagers, pitch decks, persona guides, ROI frameworks, talk tracks) and onboard new Sales hires on messaging and competitive landscape.
• Plan and host webinars, virtual events, and online panels to build credibility and generate pipeline.

Requirements

• Demonstrated experience in product marketing and customer marketing with a strong focus on pipeline generation.
• Proven ability to develop content strategy and execute content production end-to-end (including case studies).
• Experience coordinating with Product, Sales, and Customer Success to translate product updates into customer-facing messaging.
• Strong PR and communications experience, including drafting press releases and managing media/analyst relationships.
• Ability to create sales enablement assets and run onboarding for Sales messaging and competitive positioning.

Culture & Benefits

• 100% remote work environment with flexible working hours.
• Flexible 25-days vacation.
• Stock Options Plan.
• Group insurance, telemedicine, and Life Spending Account.
• GRSP support.

Hiring process

• Interviews to assess product/customer marketing ownership, content execution, and go-to-market/PR capabilities.
• Discussion of collaboration approach with Product, Sales, and Customer Success.