Senior Product Marketing Manager (Fintech)

TL;DR

Senior Product Marketing Manager (Fintech): Driving digital transformation and market positioning for a fintech leader with an accent on sales enablement, partner growth, and customer value realization. Focus on designing AI-assisted PMM workflows, developing target buyer narratives, and optimizing go-to-market execution.

Location: Boston, MA

Salary: $145,000 - $165,000 USD

Company

hirify.global is a fast-growing fintech leader focused on reducing digital exclusion and simplifying payments for essential services.

What you will do

• Build and own segment-specific market intelligence to create differentiated positioning.
• Develop value narratives and messaging frameworks for target buyers to accelerate purchasing decisions.
• Lead sales enablement by creating pitch frameworks, objection-handling guides, and ROI tools.
• Manage partner and channel motions through joint value propositions and co-sell playbooks.
• Design and systematize AI-assisted Product Marketing workflows to improve team effectiveness.
• Partner with Product Managers to influence positioning and market feedback loops.

Requirements

• 5+ years of Product Marketing experience.
• Expertise in developing market positioning, messaging frameworks, and go-to-market strategies.
• Experience working cross-functionally across Product, Sales, and Customer Success teams.
• Ability to synthesize market intelligence into actionable business strategies.
• Strong written and verbal communication skills for field-facing and executive audiences.
• Location: Must be based in Boston, MA

Nice to have

• Experience in payments, fintech, or billing technology.
• Background in supporting partner and channel marketing motions.
• Proficiency with AI-assisted research and prompt engineering.

Culture & Benefits

• Comprehensive insurance: medical, dental, vision, life, and disability.
• 401(k) plan with company match.
• Flexible Time Off (FTO), wellbeing days, and summer Fridays.
• Paid parental leave and backup care.
• Tuition reimbursement and Employee Resource Groups (ERGs).